Zelig? ZELIG!!
Zelig is a character able to be completely at home in any setting, any place. It’s a primo one-worder for Formica and it’s expanding collection of tones, hues, colors and looks.
At 100 years old—Formica brought laminate surfaces to market in 1913—they’re diving even deeper into the confluence of tech and texture, conjuring next-century counter creations.
Formica’s Anniversary Collection plays on the partnership to craft a distinctive tactility and warmth with a natural domesticity that also does the every day work in kitchens and baths, on highlight walls, in offices and more.
The Ellipse and Endless collections tie up tech and real-feel to generate a fluidity of endlessly overlapping color elements. Put another way, while most laminate patterns repeat every 50 inches or so, Endless and Ellipse repeat every, let’s say, mile.
Dotscreen and Halftone go bold with color. Seemingly saturated blue, green and orange are made more complex and timelessly interesting to the eye by undercurrents of detailed patterning.
Like subtly but deeply layered music that appeals to every ear, both Formica Anniversary Collections achieve the Zelig-balance of form, function, and humanity that makes Formica at home anywhere.
