Getting social: Genders of Facebook and Twitter

Socializing online. It surrounds everything we do, from reading tweets about Starbucks’ Pumpkin Spice Latte supply problems to announcing our new deck video to sharing a photo of what-I’d-like-to-think is the cutest 4-year-old in the world. It’s busy to keep up with what I want to know about and what I’m absolutely dying to share.

Like anything done with regularity, there are themes that surface. And the biggest theme I’ve found: Facebook is male and Twitter is female.

Posting and commenting on Facebook is like talking to the guys. Show an awesome photo, share a funny or sarcastic comment, and get out of there. Don’t post too much and don’t say too much in a post; it annoys the Facebook crowd. (Unless all of your friends on Facebook are women.)

Sharing and replying on Twitter is like talking with women. We want to hear everything. We want you to comment, show photos, and send us to Instagram or Pinterest. And we want you to keep sharing, constantly, all-day-long. We don’t mind retweets and we love mentions. We like happy faces and hearts on Twitter. Twitter has growing tweet-chats where like-minded people are getting together at a scheduled time to chat, just like at a fun dinner party or enthusiastic round-table. And it’s not all business, but it’s not about our kids, either. It’s a supportive environment where the female nurturing mojo reigns. We want everyone to succeed on Twitter. Sometimes we just like to say hello and wish you a good day.

Love to hear what you think. Send me a note.