Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Doug!!! Great note. You sound like one of the good guys. Are there are too few of us out there I think. We’re there, we’re not the lowest price, but homeowners and business owners can and should find us. ‘The bitterness of poor quality is remembered after the sweetness of low price has faded from memory’ — Aldo Gucci
Here in Houston, TX. with our recent floods thousands of home owners dealing with 2-5ft of water in their homes. As a licensed plumber I see really bad contractors work daily. I talk to the homeowners and they all agree to check contractors & ask for references but many just sign. I invite you to Houston. Been watching & love the catching. As a side note, Our company builds restaurants & does a lot of commercial work also, as bad as homeowners getting ripped off, it’s amazing on the commercial side the huge amounts involved in jobs being completely done wrong or sub-par materials, lousy workmanship. Many of the owners lose everything behind commercial jobs gone sideways, where some simple pre-bid work would have saved them. Most people have no clue to inspection process, which protects the owners, city & everyone else connected to that sewer or water, gas lines. Great Job guys.