Can’t see it from my house: Tips for talking exterior color with your client

Exterior color conundrum?

Color is usually not the main priority when a contractor steps foot on a client’s property. But it’s almost always top-of-mind for a client, whether they lead with it or not.

When it comes to building, anything that saves time on a project is money in the bank for a professional and that’s where many of us focus the lion’s share of our efforts.

When framing walls, hanging crown, replacing windows and doors and replacing roofs, the color conversation comes up to be sure. But many contractors treat it as a “whatever you want”  line item in a customer meeting and hand the choice off to the homeowner or someone else. Color doesn’t keep your roof from leaking, and exterior color isn’t going to make your windows or doors more energy efficient, so who cares? Can’t see it from your house, right?

Well, your customer cares. They’re not just buying dry and warm. They’re buying something to love and you want to sell them what they want. So if selecting exterior color isn’t part of your core skill set, there’s an easy way to make it a new asset, differentiate your skills from competitors, and add a valuable element to the customer meeting conversation.

In other words, what if you could hand off something valuable to your customer to help pick that exterior color instead of a “whatever you want”?
What if you had a free graphic guide that’s broken down into house styles and suggested color schemes based on materials? Something that’s easy to read and understand for pros and customers alike?

What if the color selection process is broken into a step-by-step process, from the roof through the cladding to the doors, windows and trim?

And what if it was free? Well, Fresh Color Schemes for Your Home Exterior is all that.

Written by a color expert, author Kate Smith filled it with need-to-know color info and worked-in product information from companies that specialize in roofs, doors, windows, and trim. It’s grounded in real-deal information from companies who know what’s really available for you to order for your clients. It’s information you can use, not just as a guideline, but in real life.

‘Fresh Color Schemes for Your Home Exterior’ is what you can hand to your customer at that first meeting. It gives your customer the confidence with their product selections, their overall color scheme–and with you.